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Beyond the website

Custom Apps, Dashboards, and Automation

Your business runs on disconnected tools — a booking app here, a spreadsheet there, social posts done manually, and no clear picture of what's working. We connect what you have, build what's missing, and give you reporting you can actually use.

The problem

Your tools don't talk to each other. We fix that.

Most businesses retype data, miss follow-ups, and can't tell which ads or pages are bringing in real customers. That's not a technology problem — it's a connection problem.

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What we build

The pieces that make your business run smoother.

Custom dashboards

Stop logging into five tools to understand your business. We build dashboards that pull your leads, ad spend, bookings, form submissions, and revenue into one screen.

  • Lead pipeline with source tracking
  • Ad spend vs. booked revenue
  • Daily form and call activity
  • Staff workload and client status

Analytics and reporting

Know which pages, ads, social posts, and campaigns are actually bringing in customers — not just clicks. We set up tracking and explain it so you can make decisions.

  • Which ad brought this customer?
  • What page do people leave from?
  • Monthly lead source breakdown
  • Revenue attribution by channel

AI and voice agents

AI that answers your phone, replies to inquiries, routes leads, and handles repetitive questions — so customers get a response at 2am and you wake up to a summary.

  • AI voice agent for missed calls
  • Auto-reply to new form submissions
  • Smart lead routing by service type
  • After-hours FAQ and appointment booking

Social media automation

Auto-post to your social channels, schedule content, and distribute across platforms without doing it manually every day. We set up the tools and the workflow.

  • Auto-posting with Plotto or similar tools
  • Content scheduling across platforms
  • Review and testimonial sharing
  • Service highlight rotation

Tool integrations

Your business already runs on tools. We connect them so data flows instead of getting retyped, copy-pasted, or lost between systems.

  • Teachable course enrollment to CRM
  • HouseCall Pro jobs to invoicing
  • Calendly bookings to follow-up emails
  • QuickBooks, Mailchimp, Square, Stripe

Operations and workflows

The work stuck in someone's head — client onboarding steps, staff handoffs, intake routing, task assignments — turned into a repeatable process that runs without reminders.

  • Client onboarding checklists
  • Staff task routing and handoffs
  • Internal forms and approval flows
  • Process automation for repeated work

Tools we connect

We work with the tools you already use.

These are some of the tools we commonly connect. If yours is not listed, ask — if it has an API, we can probably work with it.

Scheduling and booking

  • Calendly
  • Acuity
  • HouseCall Pro
  • Square Appointments
  • Jane App

Payments and invoicing

  • Stripe
  • Square
  • QuickBooks
  • FreshBooks
  • Wave

Email and marketing

  • Mailchimp
  • Constant Contact
  • ConvertKit
  • ActiveCampaign

CRM and contacts

  • HubSpot
  • Salesforce Essentials
  • Keap
  • Airtable
  • Notion

Courses and memberships

  • Teachable
  • Thinkific
  • Kajabi
  • Podia

Social and content

  • Plotto
  • Buffer
  • Later
  • Meta Business Suite

Not sure what you need?

Start with what's not working.

You don't need a spec sheet or a technical plan. Tell us what takes too long, what you wish you could see, and where things fall through. We figure out the practical next step.

Tell Us What's Broken

FAQ

Questions we get asked a lot.

Do I need a website plan to get custom work?

No. Custom apps, dashboards, and integrations are scoped separately. Many clients start with a website and add custom work later, but it is not required.

How is custom work priced?

We scope it after a conversation. Some projects are a one-time build with a monthly maintenance fee. Others are ongoing. We explain the cost before any work starts.

Can you work with tools I already use?

Usually, yes. We prefer connecting what you have before recommending replacements. If a tool does not have an API or a practical way to connect, we will tell you.

How long does custom work take?

A simple integration or dashboard can be ready in a week or two. Larger projects with multiple tools, workflows, or custom apps take longer. We give you a timeline before starting.

What if I do not know what I need?

That is normal. We start with a conversation about what is not working, what takes too long, and what you wish you could see. Then we figure out the practical next step.

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